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Table of Contents:

Chapter 1: Introduction
1.1 Background of the Study
1.2 Research Problem
1.3 Research Questions
1.4 Objectives of the Study
1.5 Significance of the Study
1.6 Limitations of the Study
1.7 Scope of the Study

Chapter 2: Literature Review
2.1 Definition of Digital Platforms and Two-Sided Markets
2.2 Theoretical Frameworks in Digital Platforms
2.3 Key Features of Two-Sided Markets
2.4 Impact of Two-Sided Markets on Digital Platforms
2.5 Challenges and Opportunities in Two-Sided Markets
2.6 Previous Studies on Digital Platforms and Two-Sided Markets

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Techniques
3.4 Data Analysis Methods
3.5 Research Ethics

Chapter 4: Discussion of Findings
4.1 Overview of Digital Platforms and Two-Sided Markets
4.2 Analysis of Data Collected
4.3 Comparison with Existing Literature
4.4 Implications of Findings
4.5 Recommendations for Future Research

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Contribution to Knowledge
5.4 Practical Implications
5.5 Suggestions for Further Research

Brief Overview:

Digital platforms have revolutionized the way businesses operate and interact with customers. Two-sided markets, a key concept in economics and business, play a crucial role in shaping the dynamics of digital platforms. These markets involve platforms that facilitate interactions between two distinct user groups, creating value for both sides.

In a two-sided market, the success of the platform depends on its ability to attract and retain both user groups. By understanding the needs and preferences of each side, platforms can create a sustainable ecosystem that benefits all stakeholders. However, managing two-sided markets comes with its own set of challenges, including balancing the interests of both user groups, establishing trust, and ensuring fair competition.

This final year project aims to explore the relationship between digital platforms and two-sided markets, shedding light on the mechanisms that drive value creation and sustainability in these ecosystems. By conducting a thorough literature review and empirical research, this study seeks to provide insights into the opportunities and challenges faced by businesses operating in two-sided markets. Ultimately, the goal is to contribute to the existing body of knowledge on digital platforms and two-sided markets, and offer practical recommendations for businesses looking to thrive in this competitive landscape.

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