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Introduction

The role of unconscious processes in decision-making has been a topic of interest for researchers in various fields such as psychology, neuroscience, and economics. In recent years, there has been a growing body of literature that suggests that a significant portion of our decision-making process is influenced by unconscious factors that we are not aware of. Understanding the impact of these unconscious processes on decision-making can have important implications for fields such as marketing, consumer behavior, and public policy.

This thesis aims to explore the role of unconscious processes in decision-making by examining the underlying mechanisms that drive these processes and investigating how they influence our choices. By conducting a comprehensive literature review and empirical research, this study seeks to contribute to our understanding of how unconscious processes shape our decision-making behavior.

Chapter 1: Introduction
1.1 Introduction
1.2 Background of study
1.3 Problem Statement
1.4 Objective of study
1.5 Limitation of study
1.6 Scope of study
1.7 Significance of study
1.8 Structure of the Thesis
1.9 Definition of terms

Chapter 2: Literature Review
2.1 Overview of decision-making
2.2 Conscious vs. unconscious processes
2.3 Dual-process theory
2.4 Role of emotions in decision-making
2.5 Cognitive biases and heuristics
2.6 Neuroscientific perspectives on decision-making
2.7 Unconscious priming effects
2.8 Implicit attitudes and preferences
2.9 Social influences on decision-making
2.10 Applications of unconscious processes in decision-making

Chapter 3: Research Methodology
3.1 Research design
3.2 Sampling and participants
3.3 Data collection methods
3.4 Data analysis techniques
3.5 Ethical considerations
3.6 Validity and reliability
3.7 Research limitations
3.8 Future research directions

Chapter 4: Discussion of Findings
4.1 Analysis of empirical results
4.2 Comparison with existing literature
4.3 Implications for theory and practice
4.4 Limitations of the study
4.5 Recommendations for future research

Chapter 5: Conclusion and Summary
5.1 Summary of key findings
5.2 Contributions to the field
5.3 Practical implications
5.4 Limitations of the study
5.5 Conclusion and final thoughts

Thesis Overview: The role of unconscious processes in decision-making

Decision-making is a complex cognitive process that involves evaluating options, weighing risks and benefits, and ultimately making a choice. While we like to think that our decisions are rational and based on careful consideration of all available information, research suggests that a significant portion of our decision-making is influenced by unconscious processes that operate below the level of awareness.

This thesis aims to explore the role of unconscious processes in decision-making by examining the underlying mechanisms that drive these processes and investigating how they influence our choices. The literature review will provide a comprehensive overview of the current theories and research findings on unconscious decision-making processes, including dual-process theory, cognitive biases, and heuristics.

The research methodology will outline the design of the empirical study, including sampling methods, data collection techniques, and data analysis procedures. The discussion of findings will present the results of the empirical study and compare them with existing literature to identify patterns and trends in unconscious decision-making processes.

The conclusion and summary chapter will provide a comprehensive overview of the key findings of the thesis, discuss the implications for theory and practice, and outline the limitations of the study. Overall, this thesis aims to contribute to our understanding of how unconscious processes shape our decision-making behavior and provide insights that can inform future research and applications in the field.

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